Typography in Web Design: A very important but often underplayed element in website design is web typography. Typography itself is as old as the earliest writing systems and has since developed into a very specialised field. Typography originated after the invention of printing from movable type in the mid 15th century and has come along way since then. Today we find a large number of typefaces on the web. How you approach typeface in your design, will either enhance or diminish the visual impact of your website. Function and aesthetics are intrinsic in web design and how well your design works is just as important as how it looks. New liberty in Web Design: sIFR Text Creative uses for typeface in web design were limited until recently. Today’s new operating systems have made it possible for website designers to move away from the limitations of using standard system fonts. Scalable Inman Flash Replacement, better known as sIFR text are giving many website designers creative leeway. In simple terms, sIFR text is a flash rendering technique whereby designers can replace on-screen text elements with flash equivalents. In order to display correctly on someone’s web browser, sIFR requires the following: JavaScript and a Flash plug-in. sIFR allows website headings, pull-quotes and other elements to be styled in whatever font the designer chooses. It is Search engine friendly and will display the website content as text and not an image. Important Typeface Tips: